Dear Sir or Madam,
A teacher of “Advertising” and “Marketing”, I’m very pleased to recommend to you a student like Ms Li, who has a strong interest and great potential in marketing management, and her pursuit of further studies in marketing management under your MBA program.
Ms Li impressed me the most for her strong interest in marketing. In both the courses “Fundamentals of Advertising” and “Marketing Communication” I taught, her grades are the highest in her class. After conclusion of the two courses, she has continued to study from me “Marketing Communication”, an emerging branch of study in China. Besides what is taught in class, she often discusses with me various problems in marketing she has met in her internship and practice and tries to find solutions together with me. During her internship at an insurance company, she successfully designed a new marketing model for the company with her knowledge and insightful understanding of the business. I believe her strong interest and ability will be critical for her further achievement in this area.
Ms Li is very imaginative and innovative in her study and work. This is another advantage for her study and career in marketing management. I can still remember her superb performance in the conclusive phase of the course “Advertising”. I placed students into different groups and required each group to design a marketing solution for classroom demonstration and presentation with the aid of multimedia tools. Ms Li gave us a surprisingly informative and innovative solution in her presentation on behalf of the group she led. Her speech-making skills added to the charm of her presentation. Her demonstration and presentation is the most interesting and vivid one as well as the most satisfactory one I have received in my decades of teaching career. Her oral competency is no doubt another important supporting factor for a successful career in marketing in the future.
Based on many years of teaching experience of mine, Ms Li is a marketing management talent with great potential. I fully support her choice to study abroad. Your outstanding MBA education system and rich experience will provide a most beneficial environment for her to bring into full play her potential in marketing management. Frankly speaking, China started late in its study in marketing management. Our theoretical system is still far behind those of developed countries in the world and lacks integrity. The course “Marketing Communication” I spearheaded in the Guangzhou region is the latest effort in China for study and development of modern business theories. However, I’m fully aware at the same time that the course still calls for further improvement, e.g. incorporation of more high-profile and realistic cases that are badly needed in China today. Therefore, I do hope that Ms Li will continue with her study of and research in marketing communication in the future and introduce the latest achievements in the world to China.
To Whom It May Concern,
As the advisor to Ms. Li Yan during her college years, I, the undersigned, know Ms. Li very well for we knew each other from 1999 and have kept very close contact ever since. Not only is she a top student during the undergraduate program, she has also proved to be excellent in many aspects such as speech presentation and other social activities. She is one of the few most talented students of her grade that I have ever met.
With sound learning skills, Ms. Li has already grasped very good basic knowledge of economics and management. I have personally taught her two curriculums: productivity economics and micro-economics, for which she has made a score record of as high as 92. While teaching these two subjects, I came to realize that she is extremely logical-minded and quickest in understanding the programs. As she seems to have been born with eloquent speech skills, she turned out to be very active and progressive in workshop-discussions in the class. She used to give very impressive presentations of her personal viewpoints on quite many topics of the discussions, and some were so unique and different from what was said in the books. I have been deeply impressed with her for the enterprising and critical learning styles and personal qualities that accommodate traditional as well as fashionable points of view. Besides, Ms. Li is one of the most creative and independent students of my class. I know of these qualities of her very well from our daily communication and her presentation of the graduation thesis. For instance, most of the scholars would emphasize the advantages and benefits to the country that are attributable to the policy of reform and opening to the outside world, and would conclude that it is a very good policy for China. However, in her thesis, Ms. Li would pay more attention to the pros and cons of a commercialized society, and believe that opening up of China to the outside world at any cost should not be encouraged in the least, for losses would finally outweigh gains from the long run. This is indeed a brand new and quite commendable idea that is worthy of further deliberation.
Open-minded, Ms. Li keeps very good terms with her fellow students and shows reliable leadership skills. She is not only an active participant but also an excellent organizer of quite many social activities. For each and every project and workshop she has been engaged to lead, she would produce very good results together with her fellows. In addition, she is also quite famous in the faculty for her sound skills of making speeches. As our undergraduate program attaches great significance to theoretical knowledge as well as to practical capabilities, I firmly believe that Ms. Li is one of the excellent students trained with our programs.
She has made a right decision to choose the MBA program for further schooling, because she has acquired all the requisite qualifications and personal capabilities necessary for studying the advanced program. She is obviously more gifted and has more potentials in management science than in any other subjects. With such an intelligent mind and excellent personal qualities, Ms. Li will surely make great deeds again in studying the postgraduate program. I would therefore highly appreciate your favorable consideration of her application for I firmly believe that admitting this ambitious young lady by your distinguished school would guarantee more promising prospects for her in the future.
Dear Admissions Officer:
I am very happy to recommend to you Miss Li Yan, an excellent employee of our company. Although Miss Li is only a part-time insurance agent in our company, in the three years of her being with us, she has accomplished splendidly in sales promotion. While acquiring the qualifications of a professional agent for herself, she has made outstanding contributions to our company in terms of sales reform and development of new products. Therefore, I think she has got all the potentials for a fine professional administrator. Miss Li has chosen judiciously to take your university’s MBA courses and major in sales management. She is beyond any doubt an excellent applicant.
Miss Li is particularly talented in marketing. She has impressed me deeply with her inspiration and creation in that respect. She distinguishes herself in two performances while working for our company. Firstly, she designed and developed the mortgage insurance for the Shenzhen household appliance and durable goods two years ago, which enables the Shenzhen residents to by high-grade bulky goods through mortgage. It has made radical changes in the way of purchase and opened up new ground in that area for our company. Moreover, it has supplied us with theories and experiences for a large-scale promotion of this kind of insurance in the future. Secondly, Miss Li proposed and put into practice a sales model of setting up insurance service station with the cooperation of the property management company of a house estate. Her innovation has produced big profits and is valued tremendously by our company. It was named “Star Program” and has been extended throughout the city, creating good results in many house estates.
As a part-time agent, Miss Li has achieved more than full-time workers due to her persistent pursuit of her goals, her strong will and exceptional ability to do independent work. Miss Li came to work for our company for the purpose of practicing what she had learned about business management and sales promotion and gaining all kinds of experiences. In the three years of working, she has been absorbing new knowledge conscientiously and keeping communications with her colleagues. She has made unremitting efforts to learn and to do her job until she is satisfied with the results. Besides working, she also published, in the company’s internal journals, papers like “An Analysis of oligopoly market and the insurance competition of the Shenzhen automobiles”. In a word, Miss Li is one of the youths I have met with greatest drive and ideals.
With Miss Li’s character, her team spirit, enthusiasm and capacity for management and relating to people, I think she has all the essential qualities for an excellent enterprise administrator. If she could have further education and experience, she will ultimately become an outstanding entrepreneur. That is why I am willing to write her this vigorous recommendation. It has been a great pleasure of mine to work with Miss Li and I am positive that she will bring something new to your team.
Program: International Marketing
As a 23-year-old aspiring student who has grown up and received his education in pace with the evolution of China’s market economy over the past two decades, I deem myself in possession of many professional qualities for undertaking a career in advanced marketing and business management. I believe that I have demonstrated more creativity, management skills, English language proficiency, and the courage to accept challenges than most of my peers on a number of important occasions—being selected from a large number of competitors to study at XX University of XX on an exchange program, winning prize in the XX for University Students, launching my own company upon completing my undergraduate program. My interest and my demonstrated abilities show me unmistakably that to take up a lifelong career in high-level marketing management will be very appropriate for me because that is where my potential lies. In order to scale new heights academically and to lay a solid foundation for my later-day career development, I would like to apply for a Master’s program in international marketing at the prestigious Business School in XX University. For me, this is a self-conscious attempt to face challenge and to transcend my former self. I expect to be initiated into a first-rate academic environment in which my academic foundation is consolidated and my business potential is strengthened.
It was in XX Technology and Business School that I completed my undergraduate education, majoring in marketing. As an academic discipline, marketing fascinated me for its increasingly important strategic role in modern management and for its interdisciplinary character, as it encompasses management science, psychology, sociology, statistics, etc. From the very outset of my undergraduate program, I realized the importance of seeking a comprehensive development, on both academic and personal levels, in order to become a senior management professional in the future. Therefore, throughout my undergraduate program, I endeavored to make full exploitation of all the available educational resources of my university to improve my academic performance. An examination of my academic transcript will indicate that I have maintained a year-by-year ascendance in my study. Apart from that, I have also been very active in extracurricular activities and learned German and XX languages besides English. My ability to perform independent research was cultivated and improved through writing my internship treatise and graduation thesis, both of which were given a 95-point score, the highest score in my class. In particular, my thesis On the Marketing of Hi-Tech Products, by focusing on the major business risks involved in the marketing of hi-tech products and on the short and uncertain life cycle of those products, was rated “Excellent” for detailed analyses and novel perspectives that I offered in it.
The most important part of my undergraduate graduate program is definitely my short but memorable stay in XX. As a junior, I was selected through a competitive screening test to embark on a 4-month exchange program with XX’s XX Polytechnic on the strengths of my distinguished academic performance, English proficiency and computer skills. This exciting and memorable experience proved extremely beneficial to me—I gained marked improvement in my English, was exposed to a totally different life style and educational system, and achieved new understanding of the concept of marketing. Plunged into a new academic environment, I demonstrated a creative and a critical spirit rare in Chinese students, and won appreciation from my XX professors. In attending the course High Tech Marketing, my team members and I spent the entire semester verifying the plausibility of a business proposal that I raised but was rejected by my XX advisor. Under my insistence and through my continued refinement, my business proposal achieved eventual success and has been incorporated into the overall business plan of XX Company. In another course International Business Plan, my fruitful collaboration with my XX classmates led to our team’s winning of the unprecedented full mark in the final evaluation of our course project. I also accumulated important experience of performing group research in the eAcademy project headed by Dr. XX, in which I was responsible for the marketing planning of the enterprise.
Upon completing my undergraduate program, with the support of my friends and family members, I launched my own XX Trade Company that deals in medical equipment and provides hospital management consulting service. In doing this, I became one of the few Chinese graduates who established their own business. My business impulse originated from two sources. The first is my participation in the XX for University Students in which my team won Excellence Award (my responsibility was to formulate marketing plans for our “Optimum” Company and to conduct market surveys). Another is my internship as a senior student at an e-commerce company during which I planned and organized market investigations in preparation for the marketing of the company’s latest product—Hospital Management Information System. I saw myself as possessing necessary business management skills and marketing potential.
Managing my own company, making real business plans and designing real marketing strategies, all those have allowed me to apply my knowledge and to tap my business potential. In making this bold move, I wish to develop a clear understanding of what I am good at and to chart the course of my future career development. My present application for a Master’s program at your esteemed university is motivated by my need to receive further academic input that will enable me to develop my company into a major enterprise.
According to modern management theories, successful enterprises must be highly customer-oriented and marketing is no longer the job of a particular functional department of an enterprise. As a developing country with a planned economy for many decades, China lacks a well-developed science of management and marketing, and the current marketing practices are far from mature as marketing as a standard academic discipline is only of recent origin. Yet this may prove a blessing in disguise for me as I am located at the crucial point of China’s development in marketing theory and practice and I will enjoy greater chances of success. In my proposed degree program, I would like to focus on the marketing of Hi-tech products and on the marketing of multinational companies under cultural pluralism. The relationship between marketing and cultural pluralism has long been my major research concern and during my study in XX I have already paid special attention to the impact of cultural differences between East and West on marketing. In my future studies, I will be exposed a greater cultural diversity, which I believe will further facilitate my study and research. It is an art to deal with the subtle relationship between culture and marketing and I need to gain more understanding and experience in this regard.
Young as I am, I am fully aware of the transitory nature of life and all that I can do is to race against time to maximize knowledge and expertise and to enrich the value of my life within the limited span of my life. Through my future study, I wish to develop myself into a marketing specialist. This is an objective, and I am in possession of the necessary foundation, academic and professional, and the potential for realizing this objective.